ABOUT MICHAEL
I’m a Creative Director/Copywriter specializing in the toughest, most complex, hard-to-please, and downright impossible ad accounts.
You know, the ones people say you can’t do good work on.
Over my two-decade career, I’ve collaborated with ad folks and clients alike on everything from aerospace and IT, to insurance and investment banks, to AI and tech start-ups. You name it, I’ve probably tackled it across all kinds of media.
Throughout it all, I’ve never stopped honing my craft, whether it's writing punchy social posts, deep-dive manifestos, or Super Bowl spots. And here’s what I’ve learned: earning a client’s trust unlocks the most creative and effective work.